The story
so far

I'm a seasoned Senior Product Designer with over 14 years of hands-on experience in shaping digital interactions — from enterprise data platforms to consumer apps to the kind of design systems that quietly make everything work.

My journey started in Cluj Napoca, sharpened through agencies, and took me across Europe building products for companies that care about the craft. I've worked across industries — from fintech and analytics to agency work and consumer software — and what connects all of it is a relentless focus on the people using the product.

I believe the best design is invisible. It doesn't announce itself. It just makes the experience feel obvious and right — even when the problem underneath was anything but.

Design is strategic, not decorative. I approach every project as a systems thinker — understanding the constraints, the users, and the business goals before touching a single frame.

I believe in making decisions with evidence, not assumptions. That means user research, data analysis, iterative testing, and honest feedback loops. The best creative work comes from clear thinking, not pure intuition.

My main tools are Claude Code and Figma. Figma handles the design system, prototyping, and handoff; Claude Code is where AI does real design and engineering work alongside me — turning ideas into working interfaces faster and letting me iterate at a pace that wasn't possible before.

For research: user interviews, affinity mapping, journey mapping, and heuristic evaluation. For strategy: jobs-to-be-done, competitive analysis, and stakeholder workshops. For presentation: well-documented, narrative-driven design reviews.